It is clear by changing your smartphone you rarely get a better product because not all gadgets are a lot better than the previous models, though more expensive. Manufacturers often plan to release a new model with an eye to the next one, which they are almost assured will be in great demand. It’s worth mentioning that the age of the majority of smartphones is really short.
The life cycle of such smartphones is the following. As a rule, it inherits the best features of its predecessor, it is modified a bit, launched into the market, is sold at a profit and then gradually falls in price and then disappears. In a short period of time a brand new model is launched. It has a better screen, faster processor, camera, specially designed applications that are installed on the new version of operating system. And it’s evident that smartphone prices are getting higher and higher.
Marketing efforts constantly create and heat interest to the new models, and when after the release of a new model the consumer interest to it expectedly falls, the next smartphone is on the way. As a result, total sales of smartphones are growing steadily.
However, not only marketing manages the consumer behavior. Engineers, designers and programmers are also making the customer buy new models of smartphones. Whereas smartphone developers, on the other hand, plan pricing category, they also control three parameters: reliability, cost and technical characteristics.
And if the task is to create a smartphone with a predefined price and characteristics, it is possible to do it at the expense of the reliability.
For example, when choosing a camera that will be built in the new model, developers analyze the number of shots it can take. The fewer shots, the less price. The thickness of the protective lens increases the service life, but increases the cost.
Balancing between these three parameters can be avoided only in flagship products. In their case, all the best technological innovations are used.
This flexibility in the design of devices is good for such B-brands as Lenovo and Huawei, which are catching up with the leader Samsung. The relatively cheap devices are aimed at users who have waived the usual push-button phones to smartphones. In mid-August, The Wall Street Journal wrote that growth in sales of smartphones in the world will take place at the expense of low-cost models, popular in developing countries.
The abundance of factories and suppliers of components for smartphones gives developers the freedom in the design and development of these gadgets. A-brands (Samsung, Apple, Sony) fully control its own industrial chain (marketing, design, components, assembly), whereas B-brands employ a separate company for each of these stages. That’s why people prefer to purchase a cheap iPhone or Samsung rather than going for other brands.
However, Lenovo opened a factory for the production of smartphones and tablets in the Chinese city of Wuhan, where it placed R&D centers, sales and production departments and we can expect the release of smartphones in the premium segment soon.