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Facebook has announce that it now has over 2 billion monthly active users, which makes it the largest social app in terms of logged-in users. And if you want to reach consumers, you need to follow all technology and digital changes, which means having a presence on Facebook is a must. To attract and engage visitors, to drive them to your site and convert them into customers, you need to make the most of your Facebook page or in other words you need to optimize your Facebook presence first.

All social networks frequently modify, remove or add new features, which makes them tricky and time-consuming for mastering. To help you stay up to date with the latest marketing news, we rounded up some great Facebook marketing tips that will help you increase engagement and boost your business.

  • Provide valuable and unique content
  • The number of brands and companies who rely on old content can miss million opportunities on Facebook. If you have already recognized who your customer and audience is, then you probably know what content they would find valuable and useful. Will a 14 year-old boy care about “3 easy ways to grow potatoes in your backyard”? Before you create something, take an extra moment to think about your audience.

  • Timing is everything
  • The timing of your your Facebook is something you should seriously consider. Note the audience you aim to reach. For instance, if your targeted customers are stay at home dads or moms, the time to reach them will probably differ from that of teenage boys.

  • Include social media images
  • Did you know that photos receive 84% more link clicks and 53% more likes on Facebook than the average post? You can choose images of real people, and use lifestyle imagery, rather than product imagery. You can also think about creating image galleries. Whatever you choose to post, remember that you need to be brief and the written text together with the image should encourage short responses.

  • Boost your posts
  • While some people debate this, boosting your company’s Facebook posts is still a good and very effective way to improve your reach and engagement potential. For those who don’t know, boosted post is a post that for a certain fee can appear higher up on your audience’s News Feeds. The fee will depend on the number of people you want the post to reach. Here are some reasons why you should use this method:

  • It spread awareness of a limited-time campaign of your business
  • It encourages visits to your website
  • It helps promote your products and services