As any web designer will tell you, there’s always room for improvement when it comes to your web design skills. With that in mind, in this article we’ll take a look at 5 simple quick tips and tricks you can use to improve your web design skills.
Never underestimate the power of your logo
Of all the aspects of a web page that a user pays attention to, it may surprise you that the logo scores pretty highly. With that in mind, it’s important that you don’t underestimate the power of your logo. A website’s logo needs to be ideally placed at the top of the page and should be the first thing your website’s users see.
Always use a good quality and high resolution logo and remember that your logo is representative of the brand you’re portraying.
Declutter your design and keep things simple
Anyone who used the internet in its early days will remember pages absolutely cluttered with visuals and information. We’ve come a long way since then, users now look for websites without cluttered contents.
So much so that many users will quickly leave a website if it’s too cluttered to find the information that they’re looking for. When designing a website, always ask yourself if there’s anything you can remove to reduce clutter.
Use colours to your advantage
When you initially think about the use of colours in web design, you likely think that they’re all about making a website look good. Well, they are, but they can also be so much more than that. Colours can be used strategically to draw the user’s attention to a particular area of aspect of a website. For example, applying small amounts of colour to headline text will draw users to that information and imply its importance.
Remember that users could land on any page
Many website designers design a website with the assumption that every user will be entering the website through the homepage. However, that isn’t the case. In the age of search engines and social media, users could be arriving through any page.
With that in mind, you should remember that every page of your website is a page that a user could be landing on, so design it that way.
Remember the fold
It’s easy to add content to a website and just let it flow, but remember that every website has a fold. That’s where the website cuts off and the user must scroll to see more.
With that in mind, it’s a good idea to place all of your important content before the fold, with the assumption that not all users will continue to browse the website past the fold.