The world has shifted from desktop computers to the mobile devices. This is the reason designers are much more focussed on UX. The fact that user interface plays a key role in developing mobile-friendly designs cannot be denied, but at the same time, it is very important to understand that user experience is equally valuable especially in the modern-day environment where you have much more devices to focus and user experience varies as per the type of device used.
Therefore, the only thing to be kept in mind before you check website’s functionality is – the visitor on your site is mobile. This might sound like a basic thing or simply no-brainer thing, but many people don’t remember the simple fact. When the person visiting on your site is mobile, their expectations of having a completely different experience than that of a desktop site are completely justified.
For example, if a mobile visitor is looking for some critical information like your office address, a number to contact etc, he won’t like to see lengthy stuff including staff bios or your business vision and mission. Best is to keep everything simple and straightforward.Sharing some best tricks that will help optimise your website design for mobile users by putting your best foot affront:
1) Simplification should be a Regular Practice: The most critical step to create a mobile site is to determine the type of content you should include. As you will be having a limited amount of screen space, it is quite significant to identify the key information pieces that your visitors may look for.
Also, keep every step from the entry point to check out simple. Analyse your website today and remove all the unnecessary content so that you can gain the attention of your potential customers within minimal time.
2) Strategise the Layout of You Site:Mobile web pages may not load as fast as traditional desktop web pages. So, it’s important to the count of pages to a minimum. Users today aren’t patient enough to explore a website deeply. This is the reason; website’s layout should be kept streamlined.
The best example that will remind you to keep things organised is Steve Jobs. It is often said that think like Steve Jobs if you want to create a streamlined and intuitive user experience. This will help to provide your visitors a wonderful experience when they are browsing your site.
3) Branding Elements of Your Mobile Site should be Similar to Standard Site: Making your mobile site streamlined doesn’t mean staking the standard branding elements of your site. There might be some elements that need to be same on both standard and mobile site.
This is because of two significant reasons – a mobile site is often a brand’s touchpoint that should be reflecting and promoting the essence of your brand effectively. The other reason is for the better relationship with customers as they feel like seeing an old friend when they see a mobile site similar to its standard version.
It is preferable to create a 60-second marketer site that makes use of similar colour palette as well as the iconography in mobile as well as standard site. Resultantly, your users will feel more familiar and connected to your brand.
In addition to the three major aspects mentioned above, you can consider making proper use of white space for a more sophisticated look. Don’t experiment your website’s components with the use of Java or Flash as these end up increasing the load time of your website. Also, pop-up windows impact the functionality of your website. Mobile redirects and lesser text entries often help to increase your website’s credibility. Hence, get the maximum out of the best practices available out there to make your website more appealing and functional.
Kristy bernalesworks at webdesignxperts.com.au . Be it designing or blogging, she leaves no stone unturned for excellent output. She firmly believes – Work hard and Play harder. She is a music-lover too!